DVC on Communication Strategy for Government Officials

Eleven government spokespersons from 11 different Malian government ministries participated in a workshop  via DVC with ARS Paris on government communication.  Specific issues focused on the role of a press office, crisis communication, staying on messages, responding to difficult questions, coaching/preparing senior government officials for interviews, and forming communication strategies. The training was the second of a series of three DVCs offered by the Embassy in partnership with ARS Paris to increase the efficacy of Malian government communications in general .  The training was followed by  a short discussion period to assess needs and plan future trainings. The training featured Paris-based American journalist Eduardo Cue.